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Tip 67

Umm, how will I word this ad?

If you aren’t good with words, that is, it’s taking you painstakingly long to draft an ad, go with ads placed in the local and regional papers that you FEEL works for you. 

This means putting yourself in the buyer’s shoes:  you read the ad, it makes you curious, and you take down the number.  If an ad pleases you or strikes you as effective and persuasive, copy the style and content of the ad. 

Another alternative would be to refer back to some of the books you read on successful real estate sales and mull over the model ads. 

Tip 68

Can you just state the bottom line please?

When you’re ready to write out an ad, clarity and brevity must be your parameters.  If your price is reasonable and realistic and you put the ad in the right strategic places, you’ll get at least 20 calls. 

Tip 69

Do your thinking before picking up that phone

Don’t do what many people do.  They call the classified ads department of their local and regional papers and craft the ad with the person in the other line. 

Don’t waste time by providing information only while you’re on the phone. Instead, figure everything out in advance. 

And when we say everything, we mean that by the time you call the classified ads person, you know ahead of time what your ad will look like, what it will say, where to put it, what abbreviations to use and whether or not it should have a border (experts say you don’t need a fancy border for your ad to catch the readers’ attention). 

Bill Effros who sold his house in five days said that you don’t need a double column or a fancy border for your ad.